Biases | Ted McLyman dot Com

Tag Archives forBiases

Attack Life Like An Ironman

Ironman

Attack Life Like An Ironman The pollen is in the air – at least in Georgia. That means triathlon training is starting to ramp-up. This year I’ve decided to qualify again for the Ironman 70.3 World Championship in my age group (old guys). I know… why? Well it’s easier than golf… Which gives you an […]

Continue reading

I Don’t Need Insurance. “They” Said So.

Meet “They.”  “They” could be your nemesis or best friend during a sale. “They” always show up. Sometimes “They” are right in the middle of things. And at times “They” hang back. The sooner you figure out who “They” are, the better. “They” are anyone and anything we use to feel good about a buying decision. “They” are us […]

Continue reading